In today’s age of pervasive connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase overall sales. Social Media has become more than just the media speak. Now it has become one of the most powerful mediums and a difficult marketing strategy to measure, and it can seem like a peculiar way to grow their business.
Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. Web Top Rank provides SMO services along with all SEO services to its clients as SMO is getting significantly more important and not simply because social networking has grown, but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines.
Small business owners, employees and their customers use various social networking sites personally so in many cases the platforms are familiar to all. As a result of which, more small business marketers are starting to use Facebook, Twitter and LinkedIn to attract new customers and engage those customers they already have.
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